Does your fresh produce packaging ‘talk’ to shoppers and motivate them to buy? Does your on-pack message drive your sales?

If your packaging just states what’s inside your pack or focuses on your farm/brand name, you are missing opportunities to convert shoppers to buyers. What’s more, you are wasting money because you are not targeting your on-pack message to appeal to shopper needs.

My name is Lisa Cork and I help fresh produce companies get more sales and better ROI from their packaging spend. For a quick overview of what I do and how I can help you, simply click on the video interview below. Three short clips, lasting a total of 5 minutes, explain why your fresh produce packaging is an important (but often underutilised!) sales tool.

Stop for a minute and think about how much you spend on your fresh produce packaging and branding. Would you spend $15,000? $25,000? Keeping that spend in mind, have you ever wondered if those dollars are working as hard for you as they can?

In my travels around the world working with clients from growers to retailers, I can confirm most companies don’t optimise their packaging spend and completely under utilise their fresh produce packaging as a marketing tool.

Consider this. Your produce packaging and its ‘on-pack’ message is a mini-consumer billboard seen by thousands of shoppers every day. Yet most growers and retailers fail to take advantage of this packaging as a way to reach out to shoppers…and turn them into buyers.

It is highly likely that if your strawberry punnet just says “strawberries”, if your sleeved celery bag just says “celery”, if your mixed leaf salad bag just says, “mixed baby lettuce” or if your produce packaging features your brand as the biggest and boldest words on the pack…you are failing to maximise your pack’s potential and are missing out on sales.

Intrigued? Want to learn more? Then get my free report entitled, “Fresh Produce Marketing:  5 Strategies to Create More Effective Produce Packaging”. In this free report, you will learn:

* Why fresh produce branding doesn’t work…and what to do about it

* Why failing to pitch your ‘on-pack message’ to a specific target market costs you sales

* How capitalising on food trends and telling a compelling story on your packaging turns shoppers into buyers

Best of all, this report is free!

At Fresh Produce Marketing Ltd., we’ve worked with growers, wholesalers, retailers, importers, exporters and more over the years to help them generate more sales and more effectively spend limited marketing, packaging and branding dollars. During this time, we’ve found one of the easiest ways to get immediate cut through is by increasing the effectiveness of their fresh produce packaging.

Whether sticker, bag, box or punnet, creating a consumer ‘buy me’ message on your pack is one of the easiest and most cost effective ways to drive sales. You are already investing in your produce packaging…why not make that investment as effective as it can be for driving sales, capturing attention and building stronger relationships with customers?

Simply enter your email address in the box on the upper right hand side of this page to receive my free report. You will also get access to seven other free articles talking more about fresh produce marketing.

If you want to go one step further, consider a Packaging Review. Let us review your packaging and tell you how to make it more effective. For more information, click here.

Your fresh produce packaging can work harder for you. We look forward to showing you how.