From the CEO
What an exciting time to be involved in marketing fresh produce! Globally, consumers have woken up to the importance of wellness and healthy eating and they now have an insatiable appetite for fresh fruits and vegetables. Since starting my career and creating the now famous Eat Smart brand for Apio Produce Sales in 1990, I’ve seen so much growth…both in the demand for fresh produce and also in the sophistication of how we market and present it. I feel the produce industry–our industry–has arrived. Finally, we are trending!
As produce businesses, it's time to be bold and stand out. Now is the time to be clever, to do things differently and see what can be achieved. Want to do something but don’t know where to start? Then give me a call and let’s chat. I have no doubt we can help you find bold, new opportunities that will help you grow and capitalise on the global interest in fresh produce.
Fresh Produce Marketing Ltd.
About Lisa Cork
Lisa Cork is an award-winning fresh produce strategist and globally respected thought leader who writes, speaks and consults on how produce businesses must become more consumer-centric in order to optimise growth, own their category and create brands that stand out in a crowded marketplace. Over the course of her 30-year career, she has helped shape current thinking on produce marketing, branding, and targeted, shopper focussed messaging. Her strategic thinking has been recognised by the produce industry as Lisa has recently been appointed a Director of the Produce Marketing Association in the USA, who sought her out specifically for her ‘thought leadership’.
As CEO of Fresh Produce Marketing, Lisa helps fresh produce businesses build strategies and brands that engage audiences with powerful, ‘buy-me’ messages…consistently delivering a substantial return on investment.
Outside of work, Lisa loves to travel and summit mountains in exotic locations. You can follow her on LinkedIn: LisaSCork and Twitter @LisaCorkBrandIQ.
We create bold brands that capture attention.
A brand is more than just your farm name or a logo. It is a combination of strategy, positioning, creative elements, personality, values, perceptions and more. We create brands that tell compelling stories and generate new opportunities.
We design persuasive packaging that sells.
Packaging is more than a protective shell that transports your product from A to B. Your packaging is a potent, in-store bill board that when designed well, tells your unique story and motivates shoppers to buy. We create smart, high-impact packaging designs that cut through the clutter and give you a competitive advantage.
We develop smart, savvy strategies
A strategy is a plan to bring about a desired future. We merge our knowledge of food and health trends with extensive international experience and a deep understanding of the produce industry to bring an experienced set of eyes to your business. Our specialty is uncovering untapped opportunities and generating new ideas. Expect us to question everything about your status quo as we partner with you to help you grow.