February 12, 2018

Same, Same But Different: Launching a Bold Carrot Brand in Australia

Same, Same But Different: Launching a Bold Carrot Brand in Australia  THE CHALLENGE:  As a specialist fresh produce brand strategist, Lisa was asked to come up with a brand name and bold packaging for a new variety of whole baby carrots to cut through the clutter of a busy vegetable category. In Australia, small carrots are either called either ‘Petite’ or ‘Baby’ with no real innovation. Often these petite or baby carrots are just the runts of the field, leftover after all the normal sized carrots have been harvested. Lisa’s client, Harvest Moon – one of Australia’s largest veggie growers,  
April 12, 2017

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April 11, 2017

TEST posting from FPM site

TEST posting from FPM site
March 28, 2017

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