April 12, 2017

fb post testing article

fb post testing article
April 11, 2017

TEST posting from FPM site

TEST posting from FPM site
March 28, 2017

Test Post

Test Post
March 21, 2017

TRUU Fresh Foods

Creating an Innovative, ‘Clean-Label’ Brand, + A Packaging & Positioning STRATEGY for a new HPP Fresh Juice/Food Product Range. THE CHALLENGE: Globally, the juice and ‘clean-label’ food category is expanding exponentially and retail shelf-space is crowded with both clever and earnest brands. The challenge was to develop a unique positioning strategy for a new range of HPP (High Pressure Processing) juice and food products that stayed true to the owners vision of ‘nourishing humanity’. The brand needed to showcase the beauty of HPP juices produced from real Australian fruits and vegetables… while cutting through the clutter of many competitive products