March 21, 2017

TRUU Fresh Foods

Creating an Innovative, ‘Clean-Label’ Brand, + A Packaging & Positioning STRATEGY for a new HPP Fresh Juice/Food Product Range. THE CHALLENGE: Globally, the juice and ‘clean-label’ food category is expanding exponentially and retail shelf-space is crowded with both clever and earnest brands. The challenge was to develop a unique positioning strategy for a new range of HPP (High Pressure Processing) juice and food products that stayed true to the owners vision of ‘nourishing humanity’. The brand needed to showcase the beauty of HPP juices produced from real Australian fruits and vegetables… while cutting through the clutter of many competitive products  
March 21, 2017

Pink Lady Apples NZ

Pink lady apples partners with NZ Breast Cancer Foundation to mutual benefit THE CHALLENGE: Pink Lady apples are grown in New Zealand mainly for export markets. However, it is an apple well suited to New Zealand tastes and Pink Lady NZ wanted to create a promotional platform for the apple. But the apple category in New Zealand is crowded with multiple apple varieties at a range of price points. How could Pink Lady launch itself in the local market as a premium apple, securing the shelf space and promotions required to drive sales? THE SOLUTION: Pink Lady NZ worked with  
March 21, 2017

Naturalls Grapes

an innovative re-positioning of a favourite Organic Grape brand to tap into a new market THE CHALLENGE: Borderland Organics is Australia’s largest organic grape grower. As a second generation family farm, their move to grow organic grapes was bold – and not without struggle during the conversion period. But they were committed to it being successful as they were raising four young kids on the farm and no longer wanted to use synthetic chemicals. While growing organic grapes was a success…the challenge was sales. Packed with only the farm name and positioned in organic (& out of the way) cabinets at retailers they  
March 21, 2017

Love! Kumara

Revitalising a stagnating category to drive sales and value growth THE CHALLENGE: Delta Produce Co-Operative is New Zealand’s largest producer of sweet potato, known locally as New Zealand Kumara. A co-operative of 25 growers, Delta wanted help for stagnating sales and what looked to be a poor season. The co-operatives challenge is similar to many growers, “We were selling most of our kumara loose and the competition was tough. Loose kumara is generic, a commodity, and prices were being driven down. We thought if we could upgrade our packaging, we could carve out a more profitable niche for ourselves.” Locky