April 10, 2014

Be Wary of Stagnation

  Okay – I have a question for the men out there, but it comes with a warning. I am about to make a huge generalisation – so prepare yourself. Take a deep breath. Do not be offended. My question is – what is it with men and boards and senior management teams dominated by men that makes them so resistant to change?  Let me explain.  My consulting work is moving me more into strategy. I have a knack for seeing untapped opportunities within a company and helping them to change. As part of doing this work, I use an  
April 7, 2014

Produce Stickers That Sell

I often find growers are a bit ho-hum about their packaging. In particular, they seem very ho-hum about their PLU type stickers. Often their thinking is…how can a sticker make a difference? To see a sticker as a marketing tool, you’ve got to change your thinking. Any message that goes on your fresh produce is a sales and marketing tool. It costs you money, so therefore it needs to work hard to help drive your sales. I am always on the hunt for great stickers, so I wanted to share this avocado sticker. Using A Sticker To Educate In much  
August 14, 2013

5 Reasons Why Retail Branding Limits Growth

I am currently in South Africa and spent much of the day yesterday visiting different retail stores. With fresh produce branding, packaging and on-pack communication being a passion of mine, I always love to get out to stores and have a look. In South Africa, a high percentage of fresh produce is retail branded. Since I was touring with other passionate produce people, this led to some interesting discussion about the pros/cons of retail branded produce. Never one to be shy in my opinion, in my mind, there are five reasons why I don’t like 100% retail branded produce departments.  
August 12, 2013

Snail Secretions Cream Provides Produce Packaging Insight

I’ve spent the last week in Asia. As my goal there was to come up with some new category strategy concepts for a client, I was in full ‘observation’ mode. By that I mean, I was looking and watching and analysing and absorbing everything I could to get insights into cultures that are very different from my own. Magazine Ads Provide Insights You Can Use In Your Packaging Along with store visits and observing packaging and what’s on the shelf, I also get a feel for the culture and what’s important to consumers by looking through magazines. One of the