March 20, 2017

The China E-Commerce Explosion

I’ve been tracking the rise of e-commerce fruit sales in China for the last 18 months, through the likes of companies like FruitDay. Yummy77 is one of the new e-commerce fruit sales companies in Shanghai. This delivery was laden with boxes and had two ice-chests for keeping product cold. Very efficient and effective. Having met and heard Loren Zhao speak, it is interesting to hear how he describes his business. He says, “We are a technology company that sells fruit.” And that describes the brave and burgeoning world of e-commerce in China. Having just spent some time in Shanghai, the  
March 20, 2017

The Art of Producing Food

I’ve never really had a garden. There was one year I grew a few tomatillo plants but as far as having a large, grow-your-own-food-and-be-self-sustaining garden, I’ve never had one. Not until recently. After 15 years we finally moved to a house where the section is truly massive (compared to the previous), and with a raised garden box. So this year, my inaugural garden year, I planted it with the basics. With huge pride I’ve tended it, plucked caterpillars and watched the plants flower and fruit. For someone with degrees in agribusiness and a career marketing fruit and veg, I am  
March 20, 2017

Packaging Matters

Companies don’t care about their packaging and mostly when I ask a grower about it, they reply variably with “It’s not an issue for us” or “We’re happy with our current packaging – it’s working fine.” And they’re half right, packaging itself is neither the problem nor the solution. But the ability to utilize every means at your disposal to sell more produce for more money is. People don’t buy fruits or vegetables because of a brand name or what variety it is. They buy it for what it does for them. This means it’s time to stop treating your  
March 20, 2017

Hacks and Nasties

The Changing Language of Fresh Produce Marketing How many of you have had an encounter with either a hack or nasties? Sounds like something to be wary of when in actuality, these are both just new marketing terms involving foods. Hack has emerged as a word describing a short cut in recent years. If you Google the word ‘fruit hacks’, you get over 1.5 million hits. Some of the more popular sites are, “21 Fruit Hacks to Make Your Life Easier” or “10 Best Fruit Cutting Hacks Because Life is Hard.” So a fruit hack is all about making eating