June 25, 2013

Would A Produce Department Survive A Reality Show Vote?

I am not a big watcher of reality television. But on the odd occasion, I do sit down and have a look. What I like is the black and whiteness of ‘the vote.’ Someone either stays…or they get voted off. There is no ambiguity; the audience has spoken! Translating this to fresh produce, I am curious to know if most fresh produce departments would survive the audience voting process if shoppers could vote in that way. Are Fresh Produce Departments Really Customer Focused? I am pondering all this based on a conversation with a produce marketer the other day. He