March 9, 2018

Compelling Graphics Demand Notice

Every brand has a graphic element – whether intentional or not. Even just a low budget, font treatment makes a statement as a graphic element. Graphics are very important to the perception your brand and pack creates. As seen on a recent trip to Shanghai, the graphics on these Labooko chocolate bars are amazing. Each almost a unique piece of art – and absolutely made me want to buy as I envisioned nothing but quality chocolate inside. What do your brand graphics saying about your brand? Your pack? Happy branding. #branding #brandstrategy #packaging #foodpackaging #foodretailing #retail #brandsandpacks #chocolate #lovemyjob #womeninbusiness  
August 14, 2013

5 Reasons Why Retail Branding Limits Growth

I am currently in South Africa and spent much of the day yesterday visiting different retail stores. With fresh produce branding, packaging and on-pack communication being a passion of mine, I always love to get out to stores and have a look. In South Africa, a high percentage of fresh produce is retail branded. Since I was touring with other passionate produce people, this led to some interesting discussion about the pros/cons of retail branded produce. Never one to be shy in my opinion, in my mind, there are five reasons why I don’t like 100% retail branded produce departments.  
June 12, 2011

The Elephant In The Room and Branding Fresh Produce

I recently spoke at the PMA Australia-New Zealand Conference in Brisbane. If you have never been to a PMA event, you are missing out. Combine great networking with new ideas and you get enough ‘oomph’ to keep you going all year! But I digress… I get a huge thrill speaking at events like the PMA. I know most people don’t like to speak publicly, but I love it. The chance to throw out new ideas and test cutting edge subjects for market feedback is beyond compare. However, I do hate making mistakes when I speak. I want to fess up