NutriKiwi

Brainstorming Session Unlocks New Value Growth Opportunities

THE CHALLENGE:
NutriKiwi is a brand that has worked hard to position itself successfully in the Australian market. The company wanted to move beyond ‘commodity’ and position the brand to earn more revenue per carton.

THE SOLUTION:
NutriKiwi hired Fresh Produce Marketing’s CEO, Lisa Cork, for an informal brainstorming session to review their strategic plan and identify new growth opportunities.

THE RESULTS:
The brainstorming session yielded multiple new ideas for NutriKiwi to unlock more value growth and position the brand ‘beyond commodity.’

Some of the insight highlights included:

1. Prove ‘retail value’ to drive more value per carton.

2. Create niche sales opportunities with select customers.

3. Create a more targeted marketing strategy using consumer insights.

4. Create a new consumer-centric focus to create brand awareness and drive sales.