Fresh Speaking About Fresh Produce

Conference and In-House Speaker
Keynote Addresses
Seminars and Workshops
Training and Facilitation

Presentations Customised Just For You
If you want to boost your next conference, seminar or workshop, then let Lisa customize a presentation just for you.

As an accredited professional speaker, Lisa has done extensive training in presentation skills. What this means to you is you get a proven performer who will work with you to develop a presentation specific to your needs.

Here are just a few comments from satisfied clients who have used Lisa as a conference speaker.

"We invited Lisa Cork to make the final presentation of the day. This was a deliberate policy knowing the enthusiasm and content of her presentation. Lisa did not disappoint us, holding the large audience after a long day. The presentation was thought provoking and gave participants her personal, in-depth views of new avenues to pursue in their aim towards better marketing."
Dick van der Zeijden, Bejo Zaden, Holland

"Lisa - As chairman of the main session at this year's Snack Fruit
conference in Brisbane, I must congratulate you on your presentation. Having
now heard you present on a number of occasions, I am particularly impressed
with your ability to pitch your presentations so accurately to the audience.
It is also refreshing to listen to someone who clearly researches the
subject comprehensively and relates presentation to the material delivered
by other speakers on the program."
A.B. Biggs, Australia

"Dear Lisa - Thank you for speaking at the World Potato Congress. Many
people commented that yours was one of the best presentations of the whole
Congress. You made my life very easy as chairman."
Jim Godfrey, England

Here are some other comments from people who have attended Lisa's seminars/training sessions:

"Lisa - you are one of the best facilitators I have had on any course."
Mary Shields, New Zealand

"Lisa was powerful, empathetic and she knows her stuff!"
Vince George, New Zealand

"Lisa was fantastic. She kept me interested and inspired throughout every minute of the two-day course. Not only very knowledgeable, but very motivating and inspiring.
Barbara Aarts, New Zealand

While Lisa can develop and customize a presentation just for you, here are a few of her past presentation topics.

• Smart Marketing In A Changing World - Produce Trends and How To Make Them Work For You
• Is Complacency Killing Your Produce Profits?
• Marketing Produce To Consumers - Case Studies And Real World Experiences In Effective Fresh Produce Marketing
• Selling Produce To Retailers And Consumers - 'Positioning' Produce For Increased Sales
• Cool Chain - Getting The Basics Right
• Branding "Fresh" Commodities; 5 Must Know Tips For Branding Success
• Tips, Tools and Techniques For Floriculture Marketing: Everything You Need To Know to Become A Marketing Success Story
• Smart Marketing in a Competitive World - "Coopetition" In The Fresh Flower Industry
• Developing Strategic Alliances To Accelerate Potato Sales
• Create Retail Driven Demand For Potatoes

Looking for a speaker, but not sure what you need? The following ideas may help.

Keynote Speech
Typically 45 minutes to 2 hours in length. Used to open a conference (opening keynote) or close a conference (closing keynote). The objective of a keynote presentation is to enthuse participants and deliver a high impact, broad, theme related presentation. Keynotes can be used at both industry conferences and in-house conferences.

Conference Speaker / In-House Speaker
After an opening keynote, most conferences then move to speakers with specific expertise. Conference and in-house speaker sessions tend to be 25 minutes to 1.5 hours in length. Topics are usually specific and reflect interest to the audience. Attendance can be all participants or the conference may have concurrent speaker sessions running where participants choose the topic of interest.

Seminars / Workshops
Seminars and workshops are different events than a conference. Typically, companies use a seminar/workshop as a stand-alone event with a specific objective and outcome. Seminars tend to be structured where the speaker is doing most of the talking with limited audience involvement. Workshops tend to be much more interactive, with participants playing a strong, involved role. Seminar and workshop length varies from one-hour courses to one-week courses.

Training
Training seminars are similar to the seminars noted above but are outcome oriented and audience participation is high. Training is used to educate and offer new methods/behaviors. Training seminars can last from two hours to two weeks. A trainer may have a specific set of material that they have developed and present. Some trainers work with the company to develop customized, outcome oriented training material.

Facilitation
Facilitation is unique in the sense that facilitation is guiding, instructing and extracting information from a group of people and formulating that information into an agreed upon outcome. Facilitation is usually half-day to full day.

If you are in need of a speaker, seminar/workshop presenter, trainer or facilitator, Lisa can help.

• She is a professional, which means you can expect the best.
• She is an accredited professional speaker by the National Speakers Association of New Zealand. The International Federation of Professional Speakers also recognizes this accreditation.
• She has a proven track record. To request a copy of Lisa's references and testimonials, simply click here and request a copy of this MS Word document.

Contact Us
Lisa Cork - FreshProduceMarketing.com
Phone: +64-9-815-5944
Fax: +64-9-815-5044
Postal Address: PO Box 56-512, Dominion Road, Auckland, New Zealand
E-mail Us