Recent Work and Success Stories
We brainstormed with leading kiwifruit brand NutriKiwi, identifying seven new business growth initiatives in less than four hours.
MR APPLE NZ LTD
We re-positioned iconic apple brand Mr Apple from trade to consumer focussed, creating a suite of branded materials for Asia and China.
PIQA BOO FRUITS
We led the global brand and creative strategy development for PIQA Boo, an exotic world first fruit.
TRUU FRESH FOODS
We created the brand and designed on-trend, 'clean-label' packaging for TRUU, a new range of fresh fruit juices.
PINK LADY APPLES NZ
We grew Pink Lady apple sales 87% by optimising a partnership with the NZ Breast Cancer Foundation through multiple retail, social and packaging touchpoints.
We re-imagined opportunities in the organic grape category and designed a brand and packaging strategy to help family farm, Borderland Organics, drive sales by marketing their organic grapes with conventional grapes in a new and innovative way.
We helped Delta Produce, a cooperative of 20+ sweet potato growers, increase their farm-gate returns by over 200% by creating new consumer-centric products, brands and packaging.
We reinvented how JK Farming 'talks' to shoppers on their packaging, by using words that captured grapes 'enjoyment factor' rather than just stating red, green or a variety name.
LONE STAR CITRUS GROWERS
We rebranded and repositioned Lone Star's fresh Texas grapefruit range by turning it into a fun, attention-grabbing and in-demand brand in response to a major competitor threat.
SNACKABLES SNACK CARROTS
As a specialist fresh produce brand strategist, Lisa was asked to come up with a brand name and bold packaging for a new variety of whole baby carrots to cut through the clutter of a busy vegetable category
AVOVITA NATURAL FOODS
Starting with a blank slate, we created this brand and packaging from scratch. As an innovative range of 100% natural foods made with pure Australian avocado, the brand and pack had to stand out and quickly tell the product story. Objective achieved.
BORN PURE BABY FOOD
We created clever, innovative and eye catching branding and packaging to launch a brand new category of chilled baby foods. Designed to get cut through and capture attention in the crowded chilled foods section, this product is a winner with retailers and consumers alike.
We created the brand, packaging and launch strategy for Redland Orchard's 'Edible Gems' fresh legumes range - a novel and world-first product.
Got an idea? Get in touch
and let's talk it through.
+64 274 772 842 |
SKYPE: LisaSCork @broccolilady |