Client Work & Insights
From kumara in New Zealand to cherries in Chile and citrus in the USA, I’ve partnered with growers, marketers, and boards to rethink packaging, branding, and strategy.
On this page, you’ll find two things:
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Client case studies that showcase measurable results.
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White papers that share frameworks and insights with the wider industry.
Together, they demonstrate both the outcomes of my client work and the thought leadership that positions me as a global strategist in fresh produce.
Trusted by Produce Companies Globally
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Client Case Studies
For decades, I’ve helped fresh produce companies transform ‘commodities’ into brands and packs that sell. These case studies highlight how strategy-first thinking — backed by consumer insight and bold packaging — can reposition categories, create premium value, and deliver measurable results.
Naturalls™Grapes
Australia
Challenge: Organic grapes had limited shelf space and niche appeal.
Strategy: Reframed from “organic” to Free From synthetics and created the Naturalls™ brand to sit beside conventional grapes.
Results: Enabled mainstream placement, higher-value sales, and broader consumer appeal.
Want results like these? Let’s set up a conversation about your next growth opportunity.
Client Testimonials
Locky Wilson
CEO
Delta Produce
“Where we as growers just saw a brand refresh, Lisa and her team saw whole new opportunities to reposition kumara as a more consumer friendly vegetable. As a result of her vision, we have completely changed the way we market and pack our kumara and our growers are making more money as a result.”
Joe Kosareff
CEO
JK Farming
“Working with Lisa, even across the miles, was easy. She was strategic, clever and innovative and took charge of the whole process, enabling me to get on with growing. My bottom line has benefitted from her expertise already.”
April Flowers
Marketing Director
Lone Star Citrus
“We were able to mamixmise marketing opportunities through existing avenues we had not previously seen as valuable or available. I would highly recommend Lisa to any produce business - she is the best at what she does.”
Zoe Dichiera
Co-Owner
Borderland Farms
“Lisa is highly creative and not afraid to revolutionise a category. She understands the needs and expectations of growers, consumers and distributors and the dynamics that connect them. Lisa is insightful and visionary, but most important she truly cares about delivering beyond the expectations of her clients.”
White Papers
My white papers distill 30 years of experience into actionable frameworks. They combine research, consumer trends, and strategic tools to help produce companies rethink packaging, unlock brand differentiation, and prepare for the future of food marketing.
Have these captured your interest? Let’s discuss.
