Speaking & Workshops
that Challenge the
Status Quo in Fresh Produce
I’m known for challenging conventional thinking and delivering actionable insights.
For more than 30 years, I’ve been speaking at conferences and leading workshops for boards, associations, and grower groups around the world.
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I translate global trends, consumer behavior, and packaging research into practical steps that help audiences see their products — and their opportunities — in a completely new way.
Whether I’m on a global stage, in an executive boardroom, or leading a grower workshop, I blend frameworks like the Persuasive Packaging Pathway™ with real-world case studies to inspire change and deliver growth.
Conference Keynote Speaking
Signature Keynotes have included:
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Packaging That SELLS: Turning Cost Into Competitive Advantage
How fresh produce packaging can shift from protection to persuasion, and why on-pack communication is your most underutilized sales tool.
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From Commodity to Brand: Breaking Out of the Price Trap
How growers and marketers can differentiate, premiumize, and command margins in categories dominated by sameness.
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The Omni-Channel Challenge: Fresh Produce in a Digital World
What online shopping, discounters, and private labels mean for fresh produce brands— and how to stay relevant when retail rules are rewritten.
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Localisation, Globalisation, and the Future of Fresh Produce Brands
Exploring whether localisation strategies deliver ROI and what global trends mean for your competitive position.
Strategy Workshops
Workshop formats included:
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Executive & Boardroom Strategy Workshops
Guiding senior leaders through positioning, brand resilience, and premiumization strategies.
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Association & Industry Training
Workshops on packaging as a sales tool, branding strategies, and global consumer trends — delivered to organisations across Australasia, Latin America, Europe, and Asia.
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Grower & Exporter Workshops
Practical sessions to help commodity growers differentiate their crops, escape price competition, and create value beyond yield.
What Audiences Say
Global Cherry Summit
“Lisa doesn’t just present; she provokes thought and action. Our members left her session with practical insights they could apply immediately.”
ACCCSA, Latin America
“Lisa Cork is a true thought leader in our industry — her workshop was the highlight of our conference.”
PMA Australia-New Zealand
“Lisa’s ability to connect global trends to our local realities is outstanding. She challenges you to think differently and then shows you how.”
Where I’ve Spoken
I’ve spoken at leading industry conferences and events around the world, including:
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PMA (now IFPA) Fresh Summit (USA & South Africa)
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PMA (now IFPA) Australia-New Zealand Conference
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AsiaFruit Congress & AsiaFruit Business Forum
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Global Cherry Summit (Chile)
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ACCCSA Packaging & Corrugated Conference (Latin America)
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Hort Connections (Australia)
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Smart Horticulture Asia (Hong Kong)
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TOMRA Fresh Produce Grower Workshops (USA/NZ)
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East-West Seed Global Conference (Thailand)
Watch Lisa in Action
Book me for your next conference, strategy retreat, or grower workshop.
